Archive for July 2015

How to Keep the Peace on Holiday

“Let’s go on holiday together!” Dreaming of a lovely time with all your loved ones, harmony all round? For a great time, you need to be able to keep the peace. It might be–or it might be a disaster setting off a major family feud. Or perhaps just frosty glares, hasty hurtful words and unsaid apologies. So how can you…

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Getting the Message Across: What works best?

What is the best way of getting the message across? Marketing gurus list the principles of good marketing—A I D A—a message has to Grab Attention Keep people Interested Make them Desire what you are offering And make them Act So we all work hard on that perfect message, crafting what we are going to…

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